Bill Kanasky Presents “Four Lethal, and Preventable, Defense Mistakes in Civil Litigation” Article

Chicago, IL, December 2008 Bill Kanasky Jr., Ph.D. Senior Litigation Consultant 972.717.1773 bkanasky@courtroomsciences.com An increasing number of cases are now being resolved based upon their perceptual value at the jury level, rather than their realistic economic worth. Plaintiff attorneys have become experts at taking small, relatively benign cases and turning them into expensive “run-a-way trains.” This often results in a defendant corporation having to pay significantly higher settlement figures and damage awards, as they are hamstrung by poor depositions, bad documents, and a sympathetic plaintiff. Fortunately, savvy litigators know that early and accurate evaluations of jury-level perceptions play a key role when opportunities to “out-trade” the other side arise. Click Here for Full Article

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