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CSI Publishes Litigation Psychology Article: "The Primacy & Recency Effects: The Secret Weapons of Opening Statements"

5/4/2012
Bill Kanasky, Jr., Ph.D.
Vice President of Litigation Psychology
972.717.1773

Jury expert Bill Kanasky argues here that, because jurors begin to assign blame early in a trial, defense attorneys need to pay close attention to how information is ordered in opening statements and during the direct examination of witnesses. The information presented early on functions as a “lens” through which later information is filtered.


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