Bad Product or Bad Parent: Exposing Parental Negligence in Product Liability Cases
Daily we face a bombardment of information, images, and stories about child safety. There are hundreds of websites and even more news stories devoted to safety and injury prevention related to products used by children and their parents. Results from pre- and post-trial research have taught us a great deal about factors that determine litigation outcomes when jurors render judgments about the cause and cost of a child injury or death. Read this article to learn about the viability of creating positive juror reaction in cases involving parental negligence by pursuing a carefully formulated strategy, anchored in compelling messages about the conduct and responsibilities of both parents and corporate defendants.