Jury research, particularly mock trials and focus groups, provide a wealth of information and is a powerful tool for case evaluation and trial prepa...
While it may be true that in civil cases, the plaintiff has the burden of proving their case by a preponderance of the evidence, jury research demon...
*Part 1 - Perceptions* Intellectual property lawsuits continue to increase in volume and scope in the litigation world. Much litigation has been spa...
Medical malpractice litigation can generate devastating and unnecessary financial and emotional repercussions, causing difficulty and turmoil for he...
Witness performance is unequivocally the leading determinant of verdicts and damage awards. The immense magnitude that witness performance has on se...
The brain is inherently wired to defend itself in the face of an adversary, attempting to guard or shield oneself from attack or injury. However, un...