Jury research, particularly mock trials and focus groups, provide a wealth of information and is a powerful tool for case evaluation and trial prepa...
Unexpectedly high damage awards in civil cases that appear to be resolved based upon their perceptual value at the jury level, rather than their act...
While it may be true that in civil cases, the plaintiff has the burden of proving their case by a preponderance of the evidence, jury research demon...
Many company communications, mission statements, and handbooks default to stating that safety is their top priority. A seemingly innocuous public st...