Jurors frequently make subjective assumptions about an expert witness regarding their credibility, which can substantially impact the outcome of a c...
Introduction In the early days of patent litigation – when real inventors were suing corporations ( Kearns v. Ford Motor Company ) or corporations w...
Body language provides nonverbal cues that can add meaning and heavily influence how others will interpret and react to the information presented to...
There are many significant economic issues surrounding any individual case’s value in terms of damage awards. Involved parties may often have a lita...
Effectively preparing witnesses for their testimony is crucial to ensure positive outcomes. As witness performance can significantly impact settleme...
Jury research, particularly mock trials and focus groups, provide a wealth of information and is a powerful tool for case evaluation and trial prepa...
Unexpectedly high damage awards in civil cases that appear to be resolved based upon their perceptual value at the jury level, rather than their act...