Using science and data to make better decisions.
The goal of jury research is confidence. The only way to get confidence is with scientific validity and reliability.
Test key elements of your claim or case – the litigants, evidence, liability, apportionment of fault, damages – to know early how to handle the file.
Realistic simulation of trial with deliberations over a jury charge to predict, with scientific validity, liability and potential range of damages.
Voir dire question development and juror profiles to compose the optimal jury plus case theme and opening statement construction to influence the jury.
The cost of knowing is much less than the risk of being surprised.
In litigation, you need answers to important questions:
- What is this case really worth?
- Should we settle or go to trial?
- Will the jury find our witnesses likeable, trustworthy, and credible?
- What will the jury think if we admit liability?
- What are the odds of a nuclear outcome?
How do you get these answers? Scientifically-valid jury research is the only way to confidently know what direction to take when making decisions on critical aspects of your case.
Fight fire with fire.
Steps taken early and aggressively in your case can be the difference between a victory or defeat. Being proactive mirrors what the opposition is doing, but more importantly, getting early juror reactions, understanding the strengths and weaknesses of your case, and making informed decisions about the moves you need to make – in discovery, at deposition, and for settlement and mediation – is a winning formula.
