Episode #87 - Attorney Credibility

Dr. Steve Wood - CSI Litigation Consultant

Steve Wood, Ph.D. talks about what he's been witnessing lately with attorney presentations in mock trials and focus groups, how those attorneys are being perceived by mock jurors, and the impact that has on jurors' impressions of the attorney's credibility. Steve shares the research and insights he's collected on attorney credibility and the impact attorney credibility has on case outcomes. Persuasiveness and credibility are impacted by likeability, similarity, and physical attractiveness, plus trust. Steve offers suggestions on what younger attorneys, in particular, can do to become better and strong presenters and exude more credibility. He also talks about approachability and authoritativeness and the importance of finding the balance between the two to establish trustworthiness and credibility with jurors.