The Economic Impact of Ineffective Witness Testimony
The criticality of deposition performance on case outcomes, particularly economically, cannot be overstated. Strong, effective depositions decrease a client’s financial exposure and costs, while weak, ineffective depositions result in higher payouts on claims during settlement negotiations (i.e., a nuclear settlement). Specifically, when witnesses drop “bombs” at deposition, those “bombs” end up costing an extraordinary amount of money. This presentation covers the fundamental components of witness effectiveness and how to maximize witness testimony performance to deliver superior litigation outcomes. The path to effective witness testimony starts early in a case and remains important at all points in the litigation timeline.