Dr. Bill Kanasky, Jr. shares a case study from a recent trial to highlight the elements of successful trial testimony. Four keys of successful trial testimony are to:
1) Control the pace of the questioning,
2) Avoid pivoting,
3) Deliver short, concise answers, and
4) Respond appropriately to emotional attacks by plaintiff's counsel.
Bill also discusses tips on managing cases where you have a co-defendant and the challenges and opportunities with finger-pointing. Bill has been working on a number of cases recently where there are co-defendants and talks about the research that is necessary to determine if your co-defendant should be adverse to you. He shares the importance of testing and running mock trials to determine how juries are assigning blame and the value of knowing this information early in order to use in mediation and in developing trial strategy.