Episode #113 - 5 Common Focus Group Mistakes

Dr. Bill Kanasky, Jr. covers five common mistakes being made when conducting focus groups, the consequences of these mistakes, and what adjustments should be made: 

1) too much information on slides (less is more);

2) too many mock jurors (recruit a more reasonable number of 12-15);

3) too long of a day (juror fatigue is real; keep the days a reasonable length);

4) long presentations (juror attention span is short, keep presentations short);

5) the approach to testing damages (just want to get a feel for a range; a mock trial with juror deliberations is the method to get specifics)