Dr. Steve Wood shares his observations, insights, and experience with jury selection and what works and doesn't work when picking a jury. Steve talks about the dangers of selecting a jury based solely on demographics and the criticality of learning about a juror's experiences, attitudes, and beliefs. He emphasizes the importance of the specific questions asked and approach taken by the attorney during voir dire and recommends that counsel treat voir dire more like a focus group and dig deeper into juror responses. Get potential jurors talking to explain and express their beliefs and attitudes to figure out if they are a good juror for your side. Steve also cautions attorneys on social desirability bias which is the tendency of some jurors to give answers that make the person look good and which may be concealing their real feelings or attitudes. He suggests digging as much as feasible into juror responses and the details in their answers as a way to help support your position for striking for cause, if necessary.