Episode #153 - Assessing Jurors More Accurately in Voir Dire

Dr. Bill Kanasky, Jr. describes how to assess jurors more accurately during the jury selection process by implementing specific measures. There are two primary ways to measure something: using dichotomous variables or continuous variables. Dichotomous is a singular (i.e. binary) choice between two options (e.g. yes/no).  Continuous variables offer multiple options, such as rating on a scale from 0-10 scale. Using continuous variables to measure juror sentiment allows you to understand the intensity of their position. Once jurors have selected a number, you want to ask probing questions to get to the why of their selection. A yes/no (i.e. dichotomous) doesn't get you that; you need to go deeper and get more specific by using continuous variables.