Bill Kanasky, Jr., Ph.D. and Steve Wood, Ph.D. discuss who's to blame when things go poorly with a case. Bill and Steve share stories of when and how jury consultants get blamed or are set up as the fall guy for situations when depositions, jury selections, or trials turn out badly for the defense. They talk about the risk in accuracy, reliability, and predictability when cutting corners with jury research and the importance of a methodical, scientific process for recruiting, screening, and compensating jurors for a mock trial. They also discuss the problems with clients requesting to accomplish too much in a single mock trial when its a complicated case, not putting on the best opposition case in a mock trial, and how the reluctance on the defense side to admit liability can create risks and that admitting liability and anchoring damages needs to be tested in a mock trial.