Why your entire case is riding on the performance of your witnesses
Witness performance, in depositions and during trial, is the most important factor in case outcomes. Watch this 4-part video series on:
· the importance of witness performance
· how to know if a witness needs witness effectiveness training
· why attorneys who advise witnesses to “pivot” are doing them a disservice
· what’s the difference between witness prep and witness effectiveness training (hint: there’s a big difference)
In part 1 of this Witness Effectiveness series, Bill Kanasky, Ph.D. explains why the credibility of witnesses is so important.
Witness effectiveness training requires an investment of time so there can be some debate about whether it’s truly necessary. In part 2 of this Witness Effectiveness series, Mary Noffsinger, Ph.D. explains what needs to be considered when deciding to invest in witness effectiveness training.
Some attorneys encourage witnesses to ‘pivot’ when testifying. In part 3 of this Witness Effectiveness series, Bill Kanasky, Ph.D. describes what pivoting is and why this is a poor strategy for witnesses to use.
There is a difference between witness preparation and witness effectiveness training. How a witness “performs” during testimony is critical to how jurors or the trier of fact perceive their credibility. In the final part of this Witness Effectiveness series, Bill Kanasky, Ph.D. explains the difference between witness preparation and witness effectiveness training and why you need both.
Contact us today to learn about our virtual witness effectiveness training program and how our Ph.D.-level litigation consultants use neuroscience and clinical psychology methods to modify human behavior for better outcomes.
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