How to do it effectively
Jurors struggle with deciding a “fair” amount to award a plaintiff in damages. We know this because they say so—not only in research like mock trials, but in interviews after a verdict has been reached at trial. Jurors in both contexts tell us it’s difficult to translate things like injury or loss of life into a monetary award. These aspects of juror decision-making pose formidable challenges to the defense. However, their impact at trial can be mitigated by a sound damages presentation, supported by a counter-anchor. This article discusses the many ways to suggest an effective counteroffer for damages, even when not admitting liability.
Be confident in achieving superior litigation outcomes. CSI has the expertise, track record, and capabilities to help you win.
Learn more about our Settlement & Trial Research services
Go to Page
