The reality of today’s social media culture is that virtually anyone can seize upon a non-issue and transform it into a story that “sells” simply by cherry-picking facts and spinning them into a narrative designed to offend the sensibilities of a target audience. Twitter, Facebook, YouTube and other sites afford virtually unrestricted worldwide platforms from which to make accusations, leak information and manufacture false narratives. Founded or unfounded, the results can be devastating for individuals and corporations.
In this article understand:
- The Anatomy of a Social Media Crisis
- A Tale of Two Crises: United Airlines vs. Google
- Understanding Social Media Mob Psychology
- Psychology-Based Crisis Communications
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A proven, science-based approach to data collection and analysis by Ph.D.-level researchers ensures you can trust the results that drive your decisions.
Ph.D.-level experts in social and neuroscience modify behavior of witnesses for optimal performance and deliver predictive accuracy of juror decisions.
Experienced support teams assist with records retrieval, court reporting, and depositions so your team can focus on more pressing legal matters.
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Michael G. Martin
Attorney, Graves & King LLP
Shannon M. Skelly
Litigation Paralegal, Charleston, South Carolina