Understanding How Jurors Would Value Your Matter

Best Practices in Case Research

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When managing litigation, every decision should be made with as deep an understanding as possible of what a future jury would do. But few things are as complex as trying to predict jury decisions. Valuing a case requires a deep understanding of the law, access to appropriate archival data, financial and statistical analyses, and a heavy dose of real-world experience and good judgment. This article offers a primer on analyzing a case from a juror perspective, identifies the factors that most impact jurors’ decisions, and discusses a variety of research solutions to enhance your existing case valuation methodology

In this article understand:

  • Overview of juror psychology
  • Factors affecting juror case evaluations
  • Different research methodologies
  • Keys to thinking of your case from the jurors’ perspective

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