Jury research, particularly mock trials and focus groups, provide a wealth of information and is a powerful tool for case evaluation and trial prepa...
Preparing witnesses for testimony is a crucial step to ensuring positive outcomes. Witness performance can significantly impact settlement, verdict ...
Unexpectedly high damage awards in civil cases that appear to be resolved based upon their perceptual value at the jury level, rather than their act...
Every day across the country, fact witnesses of all stripes show up for depositions or trial with a singular focus: survival. All fact witnesses jus...
What do most stories have in common? They have a good guy and a bad guy. These stories often recount the bad things that happen to the good guy. In ...
The advantage of working with CEOs and executives is that they are generally knowledgeable and successful. They also tend to be critical witnesses i...
While it may be true that in civil cases, the plaintiff has the burden of proving their case by a preponderance of the evidence, jury research demon...
A crisis is a harsh climate in which to operate. Yet, the reality of a global 24/7 news and social media cycle means that a single event, such as a ...