Jury research, particularly mock trials and focus groups, provide a wealth of information and is a powerful tool for case evaluation and trial prepa...
When exploring research options, clients often ask about the difference between a Focus Group and a Mock Trial. These terms are often used interchan...
Everyone in the litigation management business is concerned about the rising costs of litigation. Just managing the litigation process is a seriousl...
When the average juror walks into a courtroom, the juror’s concept of the value of a case is based on the extreme verdicts described in the media, t...
We have spent over 35 years investigating and making adjustments to the research methodology used in conventional (“live”) mock trials with the obje...
Every so often, a client will ask us about usage of hand-held feedback devices, often called Perception Analyzers or “moment-to-moment” data collect...