Jury research, particularly mock trials and focus groups, provide a wealth of information and is a powerful tool for case evaluation and trial prepa...
While it may be true that in civil cases, the plaintiff has the burden of proving their case by a preponderance of the evidence, jury research demon...
*Part 1 - Perceptions* Intellectual property lawsuits continue to increase in volume and scope in the litigation world. Much litigation has been spa...
The amount of pre-trial effort, preparation, and thought that litigators devote to jury selection typically pales in comparison to the amount devote...
When exploring research options, clients often ask about the difference between a Focus Group and a Mock Trial. These terms are often used interchan...
Everyone in the litigation management business is concerned about the rising costs of litigation. Just managing the litigation process is a seriousl...
We have spent over 35 years investigating and making adjustments to the research methodology used in conventional (“live”) mock trials with the obje...