Ellen Voie, President and CEO of the Women in Trucking Association, joins the podcast to talk with Dr. Bill Kanasky about this association she started in 2007. Ellen and Bill discuss how and why the organization began, who its members are (its not only women!) and the roles that women play in the trucking industry. Ellen shares how she attracts women to a traditionally male dominated industry by telling stories to describe the roles women can play in the industry and how they keep in touch with their members. Ellen and Bill also discuss how the association works with drivers to support their physical and mental health and managing the truck driver shortage by recruiting more women to be drivers.