Rick Braun, Partner in the Detroit office of Hawkins Parnell and Young, LLP talks with CSI Litigation Consultant Dr. Steve Wood about toxic tort cases, how the media portrays these types of cases and how these portrayals impact defending toxic tort cases. They discuss the influence of pop culture, infotainment, "pseudo-science", and plaintiff attorney TV advertising on the perceptions of the jury pool and how defense attorneys need to prepare to defend against these influences. Additional topics include the importance of a credible narrative for your case, the criticality of a well-trained corporate representative and expert witnesses, and the value of focus groups and mock trial research to drive strategic decisions about your case, and more.