In today’s hyper-reactive, social media driven world your organization’s response to a crisis needs to be more sophisticated than ever because the s...
Every organization is vulnerable to crises, from faulty products and data breaches to workplace incidents and egregious employee behavior. While man...
In any crisis, the narrative that develops will determine your fate. That’s because virtually anyone can use social media to manufacture a story tha...
What do most stories have in common? They have a good guy and a bad guy. These stories often recount the bad things that happen to the good guy. In ...
Many company communications, mission statements, and handbooks default to stating that safety is their top priority. A seemingly innocuous public st...
Time and again, it is shown that successful crisis mitigation shares the same key elements, specifically, sufficient planning and preparation. Socia...
We live in an era where a single negative post or comment concerning even a well-established company can rapidly turn into a social media crisis. Hu...