Demographics are just the tip of the iceberg when it comes to jury profiling. While it’s often the easiest metric to identify, it’s not something on...
Testifying at deposition or trial is an atypical experience for most witnesses. Many witnesses approach their testimony with unrealistic expectation...
Jurors notoriously don’t make decisions as told. While judges instruct jurors to listen objectively to both sides, evaluate the evidence, and then m...
There are many significant economic issues surrounding any individual case’s value in terms of damage awards. Involved parties may often have a lita...
Jury research, particularly mock trials and focus groups, provide a wealth of information and is a powerful tool for case evaluation and trial prepa...
Unexpectedly high damage awards in civil cases that appear to be resolved based upon their perceptual value at the jury level, rather than their act...