Alternative Exploratory Research Designs in Litigation

In Exploratory Research, the key intent is to find out what is meaningful to jurors. As trial teams spend months on trial preparation, it becomes more and more difficult to ascertain what jurors actually care about versus what “seems important,” and since the latter body of information is typically much larger than the former, these types of projects ultimately serve as a form of information reduction – a means to reduce the elements of the case theory into a more manageable body of facts, arguments and issues that is more streamlined and more effective. Read this article to understand alternative formats for Exploratory Research, which might loosely be conceptualized as an examination of “different types of Focus Groups.”